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Guidelines for 4-H Trademark Usage

4-H Trademark

The 4-H trademark is written as follows: the numeral "4", followed by a dash "-" which is clearly distinguished from the preceding numeral and the following capital letter "H"; that is 4-H. No marks may appear within the border area of the mark or be attached to the numeral or letter. For more information on the use of the 4-H Trademark and logo, see here.

4-H Logo

The 4-H logo is a four leaf clover with a capital letter "H" inscribed on each leaf in reverse type. The word "Canada" is printed in block capital letters in reverse colour on the banner. In most applications, the logo should be depicted in one colour on white. The preferable colour is green (Pantone 347), however, other colours may be used in the interest of design.

The purpose of all 4-H trademarks is to identify and promote the 4-H program.

Correctly reproduced versions of the 4-H trademark, logo, pledge and motto may be used, without prior written permission by non-commercial news media, such as newspapers, periodicals and radio and television programs, when such use is primarily for an educational or informational purpose.

Trademarks may not be used where the sole purpose of the intended usage is the sale, promotion or advertisement of the products or services of any organization, agency or individual.

In order to preserve the continuity or meaning, to engender public awareness and to ensure our registrations retain their good legal standing, any alterations, additions, or deletions to any 4-H trademarks are expressly forbidden.

For more information on the usage of the 4-H Trademark and 4-H Logo contact the BC 4-H Provincial Council Office.

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